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Sungzoon Cho, Hyunjung Shin, Enzhe Yu, KyoungNam Ha, and Douglas MacLachlan (2006)

Data mining problems and solutions for response modeling in CRM

Entrue Journal of Information Technology, 5(1):55-64.

This paper presents three data mining problems that are often encountered in building a response model. They are robust modeling, variable selection and data selection. Respective algorithmic solutions are given. They are bagging based ensemble, genetic algorithm based wrapper approach and nearest neighbor-based data selection in that order. A real world data set from Direct Marketing Educational Foundation, or DMEF4, is used to show their effectiveness. Proposed methods were found to solve the problems in a practical way.